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| | Bedrijfsdata- Internationaal |  | |
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| | Bedrijfsdata- Nationaal | | |
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| | M&A data | | |
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MARKUS |
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| | Beknopte informatie | | | | Met kaarten | | | | Met nieuws |
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| | Duitsland | | | | Luxemburg |
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MARKUS is a database containing summary information on over 1.3 million German, Austrian and Luxembourg companies.
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A company report typically includes: contact information, activities (including detailed trade description and WZ codes), details of turnover, number of employees and capital for up to 6 years and including forecasts. A news section is also incorporated which includes stories of M&A deals and rumours.
The software lets you search for companies that comply with your own criteria. You can combine as many conditions as you like and you can use full Boolean logic (and, or, not). When you have identified a group of companies you can view them on a map of Germany, create tables and lists for further use and download them into most packages. You can also analyse the results of your search in a simple matrix plotting the companies by the criteria of your choice. For example, you can view a group of companies by region and activity and plot the results graphically.
Further features include: an Addin function that facilitates the analysis of 'live' data from MARKUS within Excel/Access and BvD’s matching software, which allows you to compare your own database records with those that also occur in MARKUS and update or enhance your data accordingly. You can also upload a file of companies to analyse in MARKUS.
As the software on MARKUS is so flexible you can use MARKUS for different research projects – it is especially useful in a business development function. Using MARKUS you can: create customised lists for direct marketing campaigns, examine your customer base by creating tables and graphs to highlight where your company is successful, identify levels of saturation and areas for potential versus those that indicate little return on your investment or understand the geographic penetration of a group of companies/industries. MARKUS is ideal for gauging the feasibility of potential markets or campaigns and re-assessing your sales territories.
MARKUS is available on the internet, as an intranet feed and on DVD-ROM.
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